Sainsbury's has announced the introduction of a new cash ISA product.
People holding
Sainsbury's savings accounts might be interested to note the supermarket bank's introduction of a new
cash ISA package which has a gross annual equivalent rate of 2.6 per cent.
ISAs have become popular among people eager to
compare savings in the post-recession period and Sainsbury's has decided to launch a product which allows customers to save up to the maximum regulated tax-free allowance of £5,100 annually with balances starting from £500.
The account is also intended to offer consumers improved levels of flexibility in terms of their personal finances as it gives them the opportunity to manage it online or by telephone, as well as being able to transfer funds quickly and easily from other cash ISAs.
Helen Cook, head of savings at Sainsbury's Finance, commented that the ISA provides "an attractive rate as well as instant access".
In related news, Chris Linpow of NFU Mutual said recently that alternative ISAs may now be more popular among savers than the cash versions following the recession.
By Emma North