The Financial Services Authority (FSA) wants to tighten controls on accounts with monthly fees.
Packaged bank accounts tend to include add-ons such as travel insurance, mobile phone insurance and breakdown cover for a monthly fee ranging between £6.50 and £40. They have been under review recently as banks are not believed to be doing enough to ensure that the products are suitable for the customer.
According to financial data analysts Defaqto, the number of packaged accounts on the market has more than doubled in five years and almost one in five active adult accounts in the UK is packaged.
Among the FSA's planned proposals is for banks and building societies who sell these accounts to ensure that customers require the additional policies and that they are adequately covered by them. It is estimated that one third of consumers with packaged accounts make no use of the additional benefits, and that some may not be covered by the policies.
Sheila Nicoll, the FSA's policy director, said: "For some people, packaged accounts represent good value and convenience. But in other cases, customers may find that the insurance cover they have paid for is useless.
"We are concerned that it may be too easy at the moment for firms to sell customers something they do not understand or need. We want to make sure that packaged accounts are only being sold to customers who have actively decided it is the right product for them."
PricewaterhouseCoopers predicts that regulation to ensure packaged bank accounts are suitable for customers' needs will lead to a simplified product, and a forced drop in revenue from such account. David Morey, a PwC director, described packaged accounts as "a significant income generator in the UK". "The FSA's proposals will help to better define expectations for banks selling these accounts", he added.
Packaged accounts do hold the advantage of allowing certain clients the opportunity for insurance that is otherwise quite difficult to obtain. But were this type of account to partially disband, considerable attention would towards free bank accounts and separate insurance products.
Why not check out Which4U's comparison tables on bank accounts and insurance to see if you can find the best value from your products.
By Kate Guthrie