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RSA echoice may be new, but the company is one of the oldest and most respected insurers in the world.


RSA (formerly Royal & SunAlliance) has roots dating back 300 years to the formation of the Sun Fire Office in 1710. And today RSA looks after the insurance needs of over 20 million customers, in 130 countries worldwide.


RSA echoice is a significant addition to RSA's range of services and they are confident it will prove very popular with the ever growing number of people who choose to use the internet to take control of their lives, and in particular, manage their insurance requirements.


Buying car insurance through eChoice is a fast and convenient way to get a great value policy that's right for YOU. And since eChoice is provided and underwritten by Royal & Sun Alliance Insurance plc (RSA), you can trust that you will have quality protection and support when you need it.

Windscreen cover? In car entertainment protection? Legal assistance? eChoice makes it easy for you to decide what cover you need and what you don't. Choose from a wide range of extra cover options to get the policy that's right for you