This summer, Sainsbury's has launched an attractive deal to tempt in new customers with special reductions on car insurance.
The new product gives drivers the chance to get 12 months car insurance for the price of 10 on new policies taken out before 31 August 2009.
Sainsbury's car insurance are also offering a further 10% discount to customers that buy their policy online.
Policyholders can also benefit from protection against vandalism and child seat replacements when damaged in accidents.
Sainsbury's car insurance manager, Joanne Mallon said: "Car insurance premiums can vary hugely so we always encourage customers to shop around for the best price and cover.
"Taking advantage of our two months' free cover is a great way of further cutting down the cost of motoring."
Sainsbury's warned parents that drive their children to school to ensure they have installed the correct type of child seating.
The firm previously carried out research and found that over the last 5 years more than one million drivers were involved in an accident while on the school run.
Written by Sam Gooch