Liverpool Victoria Launches its Pet Insurance

LV= (formerly Liverpool Victoria) is to launch a new pet insurance product. The company is introducing two new policies, Essential and Premier - both being made available for cats and dogs from aged 8 weeks. And with no upper age limit. Prices start from around £5 per month for cats, £7 per month for dogs.

Both policies include a number of extra benefits on top of covering the cost of any vet's fees. These include contribution to advertising and a reward, should a pet go missing, accidental damage to third party property and boarding fees for the pet in the event of the owner having to go to hospital.

They also provide free access to a number of helplines including one providing bereavement counselling for owners, a legal advice line manned by qualified solicitors and a service providing details of registered pet minders in the local area.

Essential has been developed with the budget-conscious pet owner in mind, with each condition covered for up to 12 months from the onset of the problem.

The Premier product, on the other hand, offers £5,000 cover per condition. And with no time limit on the claims period. It is suitable for pet owners wanting a higher level of cover for their pet.

Pet owners taking out multiple policies will benefit from a 5% discount on the standard price. A 10% discount on the standard price is available online at LV.com.