Pet insurance 'need not be confusing'

Taking out pet insurance can be simple, an expert believes.

Taking out pet insurance need not be a confusing or stressful activity for animal owners, a specialist in the field has said.

Many people may be put off signing up for pet plan cover for their furry friend on the presumption that this area of the annual insurance market has too many options for them to be sure which policy is best suited to their needs.

However, Isabella Von Mesterhazy, head of marketing at Petplan, has insisted this is not necessarily the case as "all pet owners need to do is work out how long their insurance company will pay out for any illness or accident", as this is the most important aspect of insurance to concentrate on.

Ms Von Mesterhazy explained there is a growing realisation among Britons about how important getting proper cover for their animal is.

This comes after Veterinary Pet Insurance revealed it is to sponsor a competition to find the oddest claim ever made on such policies in the UK.

By Emma North