Expert: Lifelong pet insurance policies most popular

Lifelong pet insurance policies are popular products, it has been said.

Lifelong pet insurance policies represent the most popular form of cover among animal owners across the UK at present, an expert in the industry has said.

According to Isabella von Mesterhazy, head of marketing at Petplan, people with furry friends are taking out long-term annual insurance products in order to protect both their critters and their bank balance against vet bills.

Ms von Mesterhazy explained that this trend can mainly be put down to the fact that there are an increasing number of incidences of "ongoing conditions such as arthritis and diabetes" among animals.

Therefore, owners are keen to have the "most comprehensive" pet plan available to them, meaning lifelong products "continue to be the number one selling policies in the market", she added.

Recently, the Petplan official stated that signing up for pet insurance need not be a confusing or stressful activity as figuring out which package is best for their individual needs is easy.

By Emma North