A new campaign aimed at reducing accidents accident amongst British teenagers has been launched by the Association of British Insurers (ABI)
New research reveals that drivers' failure to look beyond the traditional providers for breakdown cover could be costing them a massive £663 million more than necessary.
The preference for drivers to opt for the AA and RAC for breakdown cover in the UK means 8.2 million customers could be paying double the price for top level cover, according to Tesco Personal Finance.
Allan Burns, head of Car Breakdown Cover at Tesco Personal Finance, commented: "This is a highly competitive market. Most drivers look for the best combination of quality and cost from their car insurance provider, and they should expect exactly the same from their car breakdown cover."
Mr Burns added: "Customers should look for a great price as well as quality of service, and it is readily available. The traditional players in the market place are not the only providers to offer both."
He encouraged consumers to shop around to see "they now have far greater choice of quality and value".