Guaranteed life cover from a name you can trust

Sun Life Direct is the UK’s most popular choice for over 50’s life cover plans*.  Their most popular plan with more than 725,000 policyholders** is the Guaranteed Over 50 Plan which is available to anyone aged 50-85.  

The Guaranteed Over 50 Plan provided by AXA Sun Life plc trading as Sun Life Direct offers you life cover for the rest of your life from just £6 per month – that’s just 20p a day. There’s no medical and no questions about your health, or your family’s medical history. Your acceptance is guaranteed.

What will I be covered for?


Sun Life Direct guarantees to pay a fixed cash sum on your death after you’ve had the Plan for two years. All they ask is that you keep paying your premiums for life, as if you stopped paying your cover would end and you wouldn’t get anything back.  You should also be aware that depending on how long you live, you could pay in more than the cash sum paid out. 

Your cover will never be reduced, that’s a promise, although as the cash sum is fixed, inflation will reduce its value over time.

Your cash sum will depend on whether you are male or female, your age and the premium you choose.

*Most popular whole of life plan bought directly. ABI statistics, Q1-Q3 2009
**As at 01.10.2009